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An Electronic Catalog Portal that performs three key functions for Manufacturers and Distributors
- A secure web portal to host and automatically distribute your catalog data
- Virtual 'Always-Current' Catalogs enables your catalog to be uploaded to your Retailers' Websites with one simple link
- Pre-formatted Catalogs that exactly meet the specifications of your Retailers for one-click upload to Amazon, Yahoo, Google, and others.
Today more than ever, moving more product through your sales-channel takes more than increasing retailer shelf space. It's true, shelf space sells products. But, more and more, consumers are using the Internet to first learn about products and brands, and then purchase. Increasingly, customers purchase decisions are being made before they even step foot in a retailers store.
So what does this mean to you?
The Internet is where your brand and products are first seen by most consumers. It's the retailers website and online store that are becoming the extended 'shelf space' of tomorrow. More than your website, your electronic catalog is your gateway to retailers, the web, and ultimately end-consumers.
NCA is focused on helping you stake out a bigger claim online. We can increase your sales and improve brand awareness by making the data about your products easier to access and use.
Why make it easier for retailers to use your catalog data online?
- Here is a great outline of problems faced by retailers and online retailers in using supplier catalog data
- The easier it is for retailers to use your catalog data, the more likely they are to use it, and in turn, for end-consumers to see it.
- By providing catalog data in a format that retailers require, they are more likely to use it 'as-is' making it easier to get your brand messaging out to the end-consumer unmodified.
- New product introductions, removals, and price changes can be pushed through the entire channel much faster, with less effort or redundant work.
- Better product information on more websites helps activate consumer purchases online and in stores.
- For less than the cost of distributing your print catalog, you can use NCA to put an electronic copy of your catalog on all your retailer websites
- Increase your brand visibility and search engine ranking while simultaneously helping your retailer sell more product.
NCA makes Electronic Catalogs Distribution Easy
- Every aspect of every item is compiled into a machine readable format making it easy to manipulate, reformat, disseminate, and use.
- Pre-formatted catalogs that exactly meet your retailers requirements enable your retailers to easily upload your entire up-to-date catalog into most popular shopping systems including, yahoo, amazon, ebay, froogle, oscommerce.
- You choose for which popular shopping systems you will provide pre-formatted (web-ready) catalogs; don't like ebay? no problem, disable that format.
- For retailers without online shopping, your Virtual Catalog allows retailers to link to your catalog but maintain their unique look-and-feel. An optional shopping cart collects and emails orders directly to the retailer for fulfillment or follow up.
- You control which retailers have access to your catalog data
- Approved retailers access your catalog data through a password-protected secure portal on your website at any time
- Retailers automatically receive update notifications when your catalog changes.
For more information
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